Nowadays
social media is the top source of all website referral traffic and businesses,
whether big or small, are actively investing in this segment to boost their
brand as well as sales. Online users are growing in number by the day and
people spend a substantial amount of time on social media websites. So, it
totally makes sense to widen the horizons by tapping on the still untapped
market. However, if you are in a business that people don’t come to social
media looking for, then you need to act smart and change your social media
marketing strategy to make most of the opportunity. Here’s a strategy that you
can use to drive more incoming traffic from social media.
Focus On
Your Repeat Customers
Every
business’s key aim is to focus on getting new customers; however, what they
underestimate is the possibility of re-engaging their previous customers.
Various studies have shown that it’s cheaper to retain existing customers,
rather than putting resources to bring new customers. This is because
businesses have a much higher rate selling to repeat customers while the chance
of selling to new customers is quite less. So, if you are planning on increase
your sales and getting more traffic to your social media accounts, make sure
your SMM aims at retargeting previous customers.
Make Most
Out Of Seasonal Content
Revitalizing
your social media campaign with seasonal content marketing is one of the best
and effective ways to stand out from the competition, plus, to attract more
traffic. With every new season on its way, people are interested in taking some
kind of action even if they aren’t planning to act. Small businesses can
especially benefit from it as seasonal content drives interest. So start
reviewing seasonal trends and figure out when the interest starts to peak, in
order to make most out of it.
Diversify
With CTAs
On social
media, it is not so easy to persuade someone to download your free guide or
join a free webinar on Facebook or other social media channels. You have to
rekindle their interest and engage them, only then they will be inclined to do
what you want. The best way to do that is to get started with your CTA wording.
Try to write conversion-oriented content, as that helps people to answer
important questions and gives them one simple action to do. Also, make use of
visual content for your on-page CTAs to attract more people.
Automate
Conversations With Chatbots
Chatbots
are the preferred communication style for a lot of small businesses as they
provide instant customer service, advertising, and product recommendation. It
is also vital in today’s competitive modern business world and a great way to
benefit from the AI trend and improve the lives of your potential customers. You
can use such tools to engage your audience on social media with Facebook
Messenger chatbots. It is easy to build and can prove amazing in attracting
more traffic to your account.
Create
Shareable Assets
It’s
important to represent your business in the best light, whether you want to
drive social media traffic or promote your social media advertising campaign.
However, there is one vital thing that must be done and that is, don’t try to
sell right away. Doing this will chase them away. You must aim at engaging and
building their interest first. So, create an informative tutorial or guide,
describing a real user problem and developing a paid solution. You can also run
a free webinar or online course to generate interest so that they take action.